Sherwin M. Pelayo

Areas of Interest

  • Data for social good
  • Human-centered design
  • Cats

Sherwin Pelayo is the Executive Director of the Analytics Association of the Philippines (AAP), the country’s National Industry Board for Analytics and Artificial Intelligence. He leads AAP’s nationwide programs in, among others, education, labor market research, and policies and standards, in support of AAP’s mission of building a healthy and vibrant Philippine analytics and artificial intelligence sector through the forging of relations of trust with the government, academic and learning institutions, and the private sector.

Sherwin is a lecturer at the School of Management and the School of Sciences and Engineering of UA&P. He is also an independent consultant focusing on analytics and experience design. It is in the intersection of these two where Sherwin finds his passion—connecting the science of analytics and the art of human-centered design not only to bring data-inspired, user-driven solutions for organizations but also to deliver greater, more impactful social innovation for the Philippines.

Get in touch


Pearl Drive, Ortigas Center, Pasig City 1605, Philippines



Phone: (632) 8637-0912 to 26
E-mail: [email protected]