Brand Leaders for Business
- Master in Integrated Marketing
- Bachelor of Arts in Integrated Marketing
Integrated Marketing is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business.
On their fifth and final year, IMC graduate students undergo the Professional Residency Program, a hands-on application of theories and concepts. Each student is expected to function and perform as full team member of his/her assigned firm during this 10-month work-and-study period. The student resident is evaluated by a member of our faculty through a monthly written report by the resident, an evaluation at the end of each semester by the immediate supervisor-in-charge, an on-site visit by the faculty member assigned, and a final written report by the resident at the end of the program.
For more information, visit the UA&P School of Media and Marketing website.
3RD YEAR 1ST SEM
Foundations of Management
3RD YEAR 2ND SEM
Media Ethics & Law
Advertising and Public Relations
Brand Analytics 1
4TH YEAR 1ST SEM
Integrated Marketing Principles
Brand Analytics 2
Media Strategy and Design
Sales & Channels Marketing
Creative Thinking and Strategy
4TH YEAR 2ND SEM
Integrated Marketing Cases
Brand Innovation and Design
Elective 1: Entrepreneurship
5TH YEAR 1ST SEM
Professional Residency I
Integrated Marketing Effectiveness
Leadership and Reputation Management
5TH YEAR 2ND SEM
Professional Residency II
Business Models and Brand Architecture
Special Topics, Thesis & Revalida
One of the key strengths of the IM Program is its strong support from industry. The faculty members include some of the best and finest industry leaders in the field of marketing. Students are to be trained by a number of CEOs, managing directors, and senior executives of marketing firms. Core subjects are taught by full-time faculty members, who obtained doctorate degrees from local and foreign universities. To uphold its commitment to a work-and-study approach to learning, faculty members work closely with industry practitioners on research and consulting projects.
Learn more about our adjunct and full-time faculty here.
The IM Program’s intensive, rigorous, and demanding program of study has made our graduates highly competitive and highly valued in the marketing industry. Today, our graduates are employed by leading local and global corporations in the following fields:
- Brand Management
- Market Research
- Strategic Planning
- Digital Marketing
- E-commerce Marketing
- Social Media Marketing
Learn more about SCM’s outstanding alumni here.