The 2025 Asia Pacific Tambuli Awards was held last June 3 at the Grand Hyatt Manila. The big winner of the night was Leo Manila, which was crowned Agency of the Year and won the prestigious Grand Prix for their “ReClassified” campaign for McDonald’s Philippines. This initiative transformed decommissioned furniture from McDonald’s branches into new school furniture, which was then donated to public schools around the country.
It was a significant night for McDonald’s as the campaign earned two Silver Asia-Pacific Tambuli Awards in the Champions for Humanity and Builders of Society categories. It also took home a Gold in the Masters of Everyday Purpose: Human Centric Solutions – Integrated Media category, in addition to the coveted Grand Prix in the Leaders for Corporate Purpose: Care for the Environment category.
McDonald’s also won both Advertiser of the Year and Tambuli Company of the Year, while GCash, led by Chief Marketing Officer Neil Trinidad, received the award for Marketing Team of the Year.
Jaime Augusto Zóbel de Ayala was honored with the Lifetime Achievement Award, which was received on his behalf by his daughter Mariana Zóbel de Ayala. Several prominent figures were also honored individually:
- Adi Timbol-Hernandez (McDonald’s Philippines): Corporate Communications Officer of the Year
- Merlee Jayme (Jayme Headquarters): Inaugural Agency Leader of the Year
- Mary Catherine Elizabeth Santamaria (Bank of the Philippine Islands): Chief Marketing Officer of the Year
- Agnes Isabelle Adviento (Nestlé Philippines): Young Marketing Leader of the Year
Organized by the UA&P School of Media and Marketing, the Tambuli Awards recognizes people, businesses, and brands that drive performance through purpose. The School fosters values rooted in the Christian identity of UA&P and believes that those who effectively create a better world deserve to be recognized, positively reinforced, and serve as an inspiration.
For a full list of winners, visit the Asia Pacific Tambuli Awards website.
