Sherwin Pelayo is the Executive Director of the Analytics Association of the Philippines (AAP), the country’s National Industry Board for Analytics and Artificial Intelligence. He leads AAP’s nationwide programs in, among others, education, labor market research, and policies and standards, in support of AAP’s mission of building a healthy and vibrant Philippine analytics and artificial intelligence sector through the forging of relations of trust with the government, academic and learning institutions, and the private sector.

Sherwin is a lecturer at the School of Management and the School of Sciences and Engineering of UA&P. He is also an independent consultant focusing on analytics and experience design.