The Business of Show Business
- Bachelor of Arts in Media and Entertainment Management
- Master in Media and Entertainment Management
UA&P, through the School of Media and Marketing, holds the distinction of being the first and only university in the Philippines and in Asia to offer Media and Entertainment Management (MEM).
The MEM program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.
For more information, visit the UA&P School of Media and Marketing website.
2ND YEAR 2ND SEM
3RD YEAR 1ST SEM
Show Business Management
Writing Narrative Content
Fundamentals of Media Research
Writing Non-narrative Content
3RD YEAR 2ND SEM
Media Ethics and Law
Entertainment Production Management
Business of Broadcast Media
Business of Film & Series
Business of News
Distribution & Digital Platforms
4TH YEAR 1ST SEM
Entertainment, Cultures, and Societies
Media and Integrated Marketing
Business of Music
Media and Entertainment Finance
4TH YEAR 2ND SEM
Business of Gaming
Intellectual Property & Licensing
Entertainment Business Models & Strategy
Business of Sports & Live Events
5TH YEAR 1ST SEM
Professional Residency I
MEM Cases and Application
Leadership and Reputation Management
5TH YEAR 2ND SEM
Professional Residency II
Special Topics in Media & Entertainment
Thesis Writing (thesis track) or The Final Show (capstone for non-thesis track)
One of the key strengths of the MEM Program is its strong support from industry. The faculty members include some of the best and finest industry leaders in the fields of media and entertainment management. Students are to be trained by a number of CEOs, managing directors, and senior executives of marketing firms. Core subjects are taught by full-time faculty members, who obtained doctorate degrees from local and foreign universities. To uphold its commitment to a work-and-study approach to learning, faculty members work closely with industry practitioners on research and consulting projects.
Learn more about our adjunct and full-time faculty here.
The IM Program’s intensive, rigorous, and demanding program of study has made our graduates highly competitive and highly valued in the marketing industry. Today, our graduates are employed by leading local and global corporations in the following fields:
- Production Management
- Content Creation
Learn more about SCM’s outstanding alumni here.